Chartbeat’s new certification may help publishers quit pageview addiction

+ Sick of websites desperately trying to make you click on more and more pages? Recent times have seen a drive from some quarters to make attention, rather than pageviews, the primary way of measuring the success of online content.
That movement has received a boost today as real-time analytics firm Chartbeat announced that it has gained accreditation from the Media Rating Council for attention-based measurement of both content and advertising.
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